You Might Already Be a Ghostwriter If …
13 Surprising Ways You’re Helping Others Tell Their Story (Without Even Realizing It)

Ghostwriting might sound like a secret, mysterious craft reserved for celebrities or bestselling authors. But chances are, if you’re a writer, you might already be ghostwriting — even if you don’t think of it that way.

Have you ever written something in someone else’s voice? Maybe a blog post, an email, a speech, or social media updates? Have you taken someone’s ideas, stories, or expertise and turned them into clear, compelling words … while they get the credit?

If so, congratulations — you’re already a ghostwriter!

And that skill opens the door to a wide range of writing projects, many of which pay well and offer exciting variety.

Here are 13 types of ghostwriting projects you might already be doing (or could easily start):

1. Blog Posts

Writing posts for someone else’s business or personal brand that reflect their voice and message.

2. Email Newsletters

Crafting emails that build relationships and sell products — all under your client’s name.

3. Social Media Posts

Helping busy professionals stay visible with posts that sound like them, even when they don’t have time to write.

4. Speeches & Presentations

Writing keynote talks or TED-style speeches that inspire, persuade, and entertain.

5. Website Copy

Creating About pages, bios, or homepage content that feels authentic to the client.

6. Video Scripts

Writing scripts for YouTube videos, courses, or promos that capture the client’s tone.

7. Case Studies & Success Stories

Telling the story of how a client helped their customers — in their voice and style.

8. E-books & Lead Magnets

Creating shorter marketing books or guides designed to attract and engage leads.

9. White Papers & Reports

Helping B2B companies share detailed insights and research to build authority.

10. Articles & Op-Eds

Writing opinion pieces or thought leadership articles for publications and online platforms.

11. Course Materials

Turning expert knowledge into engaging lessons, workbooks, and guides.

12. Business Books

Helping entrepreneurs and thought leaders publish books that build their authority.

13. Memoirs

Crafting deeply personal life stories that preserve legacies and inspire readers.

Want to Go “All In” on Ghostwriting?

If you want to specialize and take your ghostwriting career to the next level, one project type offers the highest income, prestige, and impact: writing books.

Writing books as a ghostwriter isn’t just about putting words on pages. It’s about guiding your client’s story, organizing complex ideas, and delivering a polished manuscript that sounds exactly like them — all while being paid well for your expertise.

That’s why AWAI’s How to Become a Sought-After, High-Income Ghostwriter program focuses on helping you master ghostwriting books while teaching skills that apply across every kind of ghostwriting project.

You’ll learn how to …

• interview clients to capture their unique voice and vision;
• structure and organize book-length projects for clarity and flow;
• navigate contracts, pricing, and business best practices; and
• find and land high-paying clients who need ghostwritten books.

If you’re ready to turn your ghostwriting skills into a rewarding career writing books that make a real difference — this program will give you the tools and confidence to do it.

Learn More About AWAI’s How to Become a Sought-After, High-Income Ghostwriter Program.