AWAI Writer’s Blog

Using Assumptions and Presuppostions In Your Copy
By John Torre
September 16, 2009 (11:58:41 am)

Learn how experiences influence patterns of behavior, and how that information can be used to strengthen your copy...

Meet AIDA – Your Road Map to Success!
By John Torre
July 22, 2009 (11:33:46 am)

Discover a simple and effective roadmap to successfully presenting your product and prompting your reader to take action…

AWAI Writing Challenge Winning Entry: Copywriter Slays Fire-Breathing Dragon
By Laurie Cauthen
April 30, 2009 (08:13:35 am)

AWAI Member Laurie Cauthen explains how she used the persuasion skills she’s learned from AWAI to accomplish something important to her.

Best Carrot Scene Ever
By John Wood
March 11, 2009 (02:45:11 pm)

Can a carrot inspire you succeed at all your goals? Fiddle-dee-dee, it sure can.