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How to Create a B2B Buyer Persona and Write More Engaging Copy
November 13, 2017 (06:10:22 am)
Creating a B2B buyer persona helps you target your message to customers. B2B copywriting expert Steve Slaunwhite shows you how to do it.
How to Change Your Copywriting Niche
September 28, 2017 (06:47:57 am)
Do you want to change your current copywriting niche? It’s easier than you think — just follow these simple steps.
The Most Important Question to Ask Your B2B Copywriting Clients
September 14, 2017 (06:53:53 am)
When talking with a potential B2B client, ask this one question to open the door to more project opportunities.
How to Differentiate Yourself
July 27, 2017 (07:02:50 am)
If you don’t differentiate yourself, you could get lost in the crowd. Use these six strategies to stand out to your prospects.
An Easy 5-Step Email Copywriting Formula
July 20, 2017 (06:17:51 am)
When you’re writing promotional emails, this copywriting formula will keep you on track so your emails gets results.
What Clients Look for in a B2B Copywriter
July 17, 2017 (06:13:51 am)
One of the easiest ways to create recurring monthly writing income is to become a B2B copywriter. Here are six foolproof guidelines for getting started.
Showcase Your Writing Skills with a Portfolio One Sheet
July 06, 2017 (02:42:24 pm)
When a client asks to see your portfolio, don’t overwhelm them with samples. Give them your Portfolio One Sheet instead.
6 Tips for Prospecting with Direct Mail
June 08, 2017 (07:12:58 am)
Land more clients when you use these six tips for prospecting with direct mail.
Two Techniques for a Winning Elevator Pitch
May 18, 2017 (07:29:29 am)
“What do you do?” Having a solid elevator pitch as your answer is key to impressing potential prospects. Here are two techniques to help.
A Hidden B2B Copywriting Niche
May 11, 2017 (02:34:45 pm)
Most copywriters don’t know about this hidden copywriting niche, but it may be perfect for you.
The Best Lead Magnet for Freelance Copywriters
May 04, 2017 (02:37:17 pm)
There are many different formats for lead magnets. Which works best for freelance copywriters? Steve Slaunwhite gives you his advice.
Getting Clients: 5 Email Prospecting Tips
April 06, 2017 (02:01:02 pm)
Need clients? Email prospecting is a powerful tool — when it’s done right. Here are five tips to help you be more successful when prospecting by email.
Pricing Tip #2: When to Send the Quote. When to Follow-up.
August 28, 2014 (06:53:48 am)
How much time do you have to send a quote to a prospect before your chances of getting the job go away? Steve Slaunwhite’s answer may surprise you.
What's Your Client Pick-up Line?
June 12, 2014 (02:07:24 pm)
How do you make a positive first impression on a potential client? Steve Slaunwhite explains how a script can help.
How to Find Your Niche in the B2B Market
April 11, 2011 (05:27:53 am)
Steve Slaunwhite reveals a step-by-step check list on how to find a niche market in the B2B sector that is just right for you.
Should You Give the Client a "Ballpark" Price Before You Quote the Project?
March 15, 2011 (10:34:29 am)
Wondering if you should give your client a ballpark price before you give the official quote? Steve Slaunwhite shares why this might be a good idea.
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